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Blog

The Guide To Using Lead Generation Pages

 

Introduction

The Lead Generation Tool is designed to provide helpful resources such as the Holiday and Allergy Guides to pet parents while helping petPros generate leads by offering something of value in return.

The Lead Generation Page is user-friendly, making it easy to submit information and access the guide. It ensures user information is linked to the petPro ID, maintaining ongoing customer relationships.

Each lead generation page provides a sneak peek of the guide's content, ensuring prospects know what to expect. After submitting their information, they can download the guide, and their details will remain linked to your account for any future interactions on the site.

While the Allergy Guide is a popular example, the marketing strategies can be applied to all lead generation guides. Keep an eye out for new guides throughout the year to continue offering valuable resources and grow your customer base.

 

Find Your Link:

Your unique Lead Generation Landing Page link can be found in your back office in the Important Links widget.

 

Use This Tool To Start Conversations

Whether you’re at events, on social media, or chatting with a pet parent in person, we’ve put together key tips to help you use the Lead Generation Guide to spark conversations.

Listen to Consu and Dani share their top tips on how to use this new tool effectively. From utilizing QR codes and sharing on social media to adding the guide link in personalized messages, these strategies will make it easy to engage potential customers and offer valuable resources.

 

Lead Generation Tool QR Code Suggestions

We recommend not including the Lead Generation Page QR code in your evergreen content since the topic of the lead generation page will be changed every couple of months, but we encourage you to do so in any seasonal content you create.

 

Follow-Up Tips

The Lead Generation guides include hyperlinks for easy access and reference even after download. Prospects receive an automated email following the download to keep them engaged, featuring INTRO4U codes to encourage their first purchase and provide a great shopping experience. Customers also get links to blog posts related to the guide's topic.

Back Office Report:

Back office reports track guide downloads, including time and source, aiding in marketing strategies. Personalized follow-ups can be tailored based on the guide's download source, whether from social media or events.

This guide is the first in a series, and insights gained from it can be applied to future guides, enhancing business growth and customer service.

 

 

Customer Connection

When a prospect leaves their email in your replicated lead generation form, they are automatically linked to the petPro associated with that URL. Even if the prospect later tries to shop under a different URL, creating an account with that email will still display the original petPro's information.

 

 

Track Your Lead Gen Info With Back Office Reporting

Use the Lead Generation report in your back office to keep an eye on all your Lead Gen details. This report shows who signed up, when they did, and where they found your form.

When logged into your back office, go to Reports > Lead Generation (listed under Customer Reports).

Check out the images below to see where to find the report and how it works.

Locating the Report:

Information the Report Provides:

 

Use The Lead Generation tool to create, nurture, and maintain both new and ongoing customer relationships.

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