New Customer
Acquisition Guide
Helping New Customers Get the Best
that pawTree Has to Offer!
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It can be tempting to send a link to prospects and let them find their way to a first-time order on their own. However, without your guidance, they can miss out on a LOT of helpful tips.Â
- How to save on a first-time order
- How to get free or discounted shipping
- How to earn money and get free product
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STEP 1:
Help Customers Find What Will Help:
Leverage the Pet Profile as your guide. By encouraging pet owners to fill out the Pet Profile, you can swiftly provide them with a personalized nutrition plan. Then, partner the results with the new customer discount code and 100% satisfaction guarantee to make it an enticing opportunity for them to try recommended products at a discount.Â
"I’d love to walk you through our pet nutrition survey to see what it might recommend for your pet. When would be a good time to do that together? It only takes a few minutes."Â
Pet Profile Guide:
Tips from leading petPros for using the Pet Profile to help customers get what they need.
STEP 2:
Help Customers Save Money:
The new customer discount code is not just an offer; it's an invitation for pet owners to explore natural solutions at a discount, making it an irresistible proposition to try more than one thing.
"You know...I've partnered with an amazing pet nutrition company and they have a product that may help with that. I have a discount code this month for people who want to give their products a try. I'd love to share it with you."
On social media platforms, initiate conversations by highlighting common pet issues. Pose questions to your network, offering the new customer discount as a solution. This sparks curiosity and opens the door for meaningful discussions, ultimately leading to potential customers trying pawTree products at an unbeatable price.
"I've partnered up with this really awesome holistic pet nutrition company and I haven't had a chance to try all of the products. Do I have any friends with pets that have gas, achy or stiff joints, anxiety issues, or itchy skin? I have a code for anyone who wants to try some natural solutions with me at a discount this month. Curious?"
OR
"I'm curious, do any of my friends with pets use products for their pet's gas, joint care, anxiety issues, or itchy skin? What are you using? I'm trying a new product and curious to know what others use."
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STEP 3:
Help Customers Win with 100% Guarantee:
Always remember that your customers may not realize we have a 100% satisfaction guarantee on our products. Share the 100% satisfaction promise as a win/win opportunity to try and see what works at a discount and get a refund or replacement if it doesn’t.
"In addition to a first order discount code, everything comes with a 100% satisfaction guarantee, so it’s a great way to give some things a try. How can I help you get started?"
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STEP 4:
Help Customers with Free Shipping:
As a new customer is filling their cart, point out that there is an easy path to free or discounted shipping. The natural shopping instinct will be to just try product as a one-time purchase, with intentions to move the order to recurring once they know they want to continue receiving it.Â
By sharing the perks of setting up the first time order on EZ Ship, you can help them save on shipping:Â
- You can change products in EZ Ship orders at any time.
- You can set up or change a shipping cycle at any time.
- You can skip items in an EZ Ship order from cycle to cycle.
- You can change shipping dates at any time.
- With 3 qualifying items, your entire order ships for free.
"I'd love to show you how we offer free or discounted shipping. By putting this order on EZ Ship, you can reach free shipping status. You can change or cancel the products or shipping cycle at anytime, so it's really worth it."
The $100 First Order Customer
Company Statistics Speak VolumesÂ
pawTree's 10 years of statistics reveal that the average new customer spends approximately $100 on their first order. This isn't just a random figure; it's a reflection of the genuine value customers find in pawTree's products.
Furthermore, statistics also show that the new customer discount code, partnered with the perk of free shipping for EZ Ship orders and the 100% satisfaction guarantee, drives first-time orders to that average $100 mark.
On average, new customers like to try a wider variety of products knowing they have a one-time opportunity to purchase at a discount with no risk and no shipping costs.Â