Product Education Guide

Introduction to Product Education

Our pets are a part of our families and we want them to not just survive but to thrive. So, we continue to raise the bar of the quality of products developed in the industry. We refuse to compromise on quality so you don't have to. Our mission is to make such a profound difference in the lives of pets and their people that they can't imagine going back to the old way. 

We're the Experts so You Don't Need to Be!

Sharing pawTree products with others doesn't mean you need to be an expert on pet nutrition and product ingredients. All you need is a passion for doing the best for our pets and sharing with others how we do it best! We'll provide the information and expert guidance while you provide the passion for spreading the word. 

We exceed industry standards by simply living up to our own.

With nearly two decades of experience as a CEO in the pet industry, our founder and CEO Roger Morgan experienced first-hand the negative impact of companies compromising quality, putting profits before pets.

Unwilling to cut corners, he founded pawTree to craft products with uncompromising standards to be distributed through trusted relationships, versus big box stores. He chose to only bring products to market that put our pet’s health before profits.

From sourcing premium human-grade ingredients to our selected USDA-registered and inspected manufacturing facilities, our standards of quality never waver.

Cutting corners doesn’t cut it for us,

because your pet’s health is an investment — not an expense.

Product Education Pages

The Product Education Pages, accessible under the 'Product' dropdown in the pawTree Greenhouse, are your go-to resource for mastering everything pawTree has to offer. These carefully curated pages provide you with in-depth knowledge and tools to confidently share the unique benefits of each product with your customers and prospects. Designed to empower and educate, these resources will help you build trust and deliver solutions that meet your pet parents' needs, enhancing your ability to succeed in growing your business.

pawTree University:

Your Online Product Education Guide

We strive to deliver quality assets and educational resources for our customers, but we also know that as a petPro, you appreciate the option to go deeper into product education. For those who desire a more in-depth education on the pawTree product line, we invite you to explore pawTree University.

This is an online course that provides product education from our Director of Product Development and her team. Registration is required along with your petPro ID for validation, but the course is free. 

Enroll in Product Knowledge Advanced Training Course

Cheat Sheet Directory

As a petPro, you have access to a full suite of education-based flyers in both pTU and your petPro library found in your back office. Listed below are some of the most requested educational flyers from the petPro Library. Click on the image to download the pdf. 

General Product Knowledge Support

Kibble Knowledge Support

Freeze-Dried Raw Food Knowledge Support