Expand Your

REACH

• Start conversations with people who love pets.
  • Social Media: ask questions that help you find people with pets.
  • In Person: strike up conversations with people to find out if they have pets. 
• Create relationships with conversations that connect you with them.
  • Social Media: when people comment on your connection posts, engage with them to start building a relationship.
  • In Person: as you strike up conversations with people who have pets, ask questions that get them talking about their pets. 
• Connect with what matters to them and move your relationship to the next step. 

Expand Your 

RELATIONSHIP

• Use conversations to learn what matters to them. 
  • Social Media: ask questions that get people to share the things that their pets struggle with. Even better... share your pet issue stories and ask others to share theirs.
  • In Person: as you connect with new pet people, move the conversations along by asking questions that help you learn how they might want to do better for their pet. Share your personal stories to build the relationship. 
• Expand the relationship with conversations that guide them to the information you have that they are seeking.
  • Social Media: If it hasn't happened already, move public posted conversations into private conversations via messaging or texts. Begin to guide the conversations toward solution information (sharing videos / introducing the Pet Profile)
  • In Person: As you learn more about their pets, it will be a natural process to share videos, product ideas, and/or introduce the Pet Profile.
• Guide your relationship to the next step. 

Expand Your 

IMPACT

• Use conversations to have an impact on the lives of pets and their people.
  • Social Media: at this point, the conversation has moved from a public platform to a private conversation.
  • In Person: this is when the conversations enter into the 'impact zone'. Up to this point, the conversations have been focused on building a relationship with you as their trusted 'pet guide'. They are waiting for you to guide them into an action that will make a difference to their life and pets. 
• Bring relationships to the next level with conversations that show you care!
  • Social Media: if your conversations have not moved to a 1:1 level yet, it's time! Invite them to jump on a text or DM with you. Better yet, invite them to do a video chat with you so you can guide them through a Pet Profile!
  • In Person: whether you are talking face-to-face, via phone, or via a messaging platform, at this point it's not about asking them to buy something; it's about getting 1:1 with them to find the solutions that will have an impact—make a difference. The best way to do this is to walk through a Pet Profile with them. 
• Invite them to experience the pawTree difference.

The most common stumbling blocks for success with a business include: 

1. Giving too much time to activities that will not deliver results ('busy' work)
2. Lack of consistency 
3. Expecting a single post here and there to generate results

This 30-60-90 day road map provides a simplified path to keep you focused on the actions that will deliver results. 

Right Away:

• Create a Connection List: The purpose of this list is to keep you focused on the people you want to build relationships with by having conversations about solving issues. It's a list that's never completed. It's always growing as you expand your circle of influence. The goal is to have at least 100 people or more on the list at all times.
  • Paper or Electronic? Whatever you will use!
  • Three rules: 

• Block time for your business: Give your business focused attention, even if it's a part-time or a small-time side gig. Without intentional attention, your pawTree business will never get off the ground. Instead, it will be a hobby that gets your attention here and there. 
  • Time blocking, even if just one day a week, nurtures consistency - a VITAL part of business growth.
  • Where in your week can you schedule 30-60 minutes to focus on conversations to build relationships? 
    • Whether these conversations are calls, messaging, creating social posts, or answering social posts, you have to block time to give them attention, or they will never happen consistently.
• Create a 15 minute list: There are a lot of things you can do in 15 minutes. The key is to have them top of mind when those 15 minute time slots open up. 
  • Using your Connection List, make note of the relationship-building conversations that you can do each time you find yourself with 15 minutes of waiting time, down time, or in-between time! 
    • Responding to comments on recent conversation posts. 
    • Following up on recent messages, sharing answers or a video, or setting up a time to go through a Pet Profile
    • Sharing a post on one of your social platforms
    • Making a follow-up phone call

2 Days a Week:

• Start some connecting conversations on Social Media: If you plan to use social media as part of your business strategy, use connecting questions from the Conversations Cheat Sheet to engage with people who have pets. 
  • Connect the questions with personal experience and share personal stories about your pets.
  • Respond! Imagine being at a backyard BBQ and someone just answered your question about their pet. Respond to their comment as you would in real life. An emoji 'like' is nice, but it won't build a relationship. 
  • As you get engagement on your social post, add these new people to your connection list, so you can track the growth of the relationship.

• Share some guiding information on Social Media: This isn't about posting about product, it's about posting tips and info that pet parents will find helpful. 
  • Look through pawTree blogs to find tips that interest you. Grab a quote from it and share it. 
    • I was today years old when I learned that... 
    • I can totally relate to this issue and this tip has really helped...

Grab Some Posting Help...

Weekly: 

• Have 1:1 conversations: Using your connection list, work on building relationships to find the people you can help. 
  • Every week, highlight at least 10+ people for relationship building. Be intentional in your engagement, moving from connecting conversations to guiding conversations, and then to inviting conversations. The more conversations you have, the more results you can expect. Not every conversation will result in a new customer. The key is to be consistent about building relationships. 
  • Texting/Messaging: If your conversation started on a public social post, move to messaging to learn more about their pets. If your connection prefers texting, keep the conversation moving. In both instances - the goal is to invite them to a video chat for a Pet Profile consultation as soon as they express interest in knowing more about doing better for their pet(s). 
  • In person: initial connections that happen in person may not naturally move into guiding or inviting right away. Use good judgment, but set follow-up expectations like asking to text information and follow-up/schedule a video chat/etc... 

• Consider 3-way conversations: 
  • Need some 3rd party validation? If it's a fit, schedule video chats or calls with you, your prospect, and a peer or upline to go over questions or take the next step.

• Update your Connection List: 
  • Take a look at your connection list and make updates to the relationship-building status:
    • Who needs a first-time connection? Identify your top 10 for this week.
    • Who is ready for some guiding conversations? Schedule time to engage with them. 
    • Who needs an invitation? Who have you been circling with guiding and connecting conversations? Invite them to take a look at the Pet Profile with you. 

Right Away:

• Review and update your Connection List:
  • Who are your hot new connections? 
  • Who needs information from you?
  • Who is WAITING for an invitation? 

• Set Conversation Goals: 
  
  • How many new connecting conversations do you want to have this month?
  • How many people do you want to engage with and guide to information that will help them and their pets? 
  • How many pets and their people do you want to have an impact with by inviting them to try what can make a difference?

• Block time for your business: Continue to be intentional about giving time to your side gig goals.
  • Notice that this month you'll want to schedule time for caring conversations to check in with your new and past customers. 
  • This can usually be accomplished in 30 minutes a month if you're just getting started, and up to 60 minutes a month as your customer list grows. 
• Create a 15 minute list: Revisit your 15 minute list from last month and make any additions or adjustments needed. 

2 Days a Week:

• Start some connecting conversations on Social Media: If you feel like this is a repeat of month 1, it is! This business does NOT have to be complicated... just consistent! As a reminder:
  • Use conversation starters from the Conversation Cheat Sheet to spark new relationships.
  • Respond! Build the relationship with 'I hear you' responses.
  • Add new connections to your Connection List. Use your Connection List as your business-building cheat sheet! 
• Share some guiding information on Social Media: Keep providing helpful information that pet parents can use.
  • You will become a trusted source for pet information.
  • You will see increased engagement as trust is built.

Weekly: 

• Have 1:1 conversations: Again, this is a business of consistency - not inventing new ways to do business every week.
  • Every week, highlight at least 10+ people for relationship building. The key is to be consistent about building relationships. 
  • Texting/Messaging: If your conversation started on a public social post, move to messaging to learn more about their pets. If your connection prefers texting, keep the conversation moving. In both instances - the goal is to invite them to a video chat for a Pet Profile consultation as soon as they express interest in knowing more about doing better for their pet(s). 
  • In person: initial connections that happen in person may not naturally move into guiding or inviting right away. Use good judgment, but set follow-up expectations like asking to text information and follow-up/schedule a video chat/etc... 
• Consider 3-way conversations: 
  • If it's a fit, schedule video chats or calls with you, your prospect, and a peer or upline to go over questions or take the next step.

• Update your Connection List: Take a look at your connection list and make updates to the relationship-building status:
  • Who needs a first-time connection? Identify your top 10 for this week.
  • Who is ready for some guiding conversations? Schedule time to engage with them. 
  • Who needs an invitation? Who have you been circling with guiding and connecting conversations? Invite them to take a look at the Pet Profile with you. 

Monthly 

• Connect with past customers: Your first month was all about connecting with, guiding, and then inviting people to become your customers. This month, you'll want to schedule a block of time to create a habit of keeping that relationship healthy with some caring conversations. 
  • Recent first orders: Using your customer report (found in your petPro back office), look for customers who recently received their first order. Reach out via phone, messaging, or text to make sure all is well. 
    • If all is well, make sure they are set up to keep receiving the products their pets will need again. If they are not on an EZ Ship cycle, remind them of the perks and ask if you can help them get it set up. 
    • If there are questions, answer those you can and let them know you'll come back with an answer to those you cannot (then go to your petPro FAQs or customer support for help with the answer)
    • If there was a problem, hooray! You get to help them experience the pawTree perk of a 100% satisfaction guarantee. Help them get connected with customer support and home office will do the rest!

Right Away:

• Review and update your Connection List:
  • Who are your hot new connections? 
  • Who needs information from you?
  • Who is WAITING for an invitation? 

• Set Conversation Goals: If you're ready to increase results, increase this goal.
  
  • How many new connecting conversations do you want to have this month? 
  • How many people do you want to engage with and guide to information that will help them and their pets? 
  • How many pets and their people do you want to have an impact on by inviting them to try what can make a difference?

• Block time for your business: Time for:
  • Connecting conversations
  • Guiding conversations
  • Inviting conversations and Pet Profile consultations
  • Caring conversations with current and past customers

• Create a 15 minute list: Revisit your 15 minute list from last month and make any additions or adjustments needed. 

2 Days a Week:

• Start some connecting conversations on Social Media: 
  • Use conversation starters from the Conversation Cheat Sheet to spark new relationships.
  • Respond! Build the relationship with 'I hear you' responses.
  • Add new connections to your Connection List. Use your Connection List as your business-building cheat sheet! 
• Share some guiding information on Social Media: Keep providing helpful information that pet parents can use.
  • Grow your reputation as a trusted source for pet information.
  • Increase engagement as trust is built.

Weekly: 

• Have 1:1 conversations: 
  • Every week, highlight at least 10+ people for relationship building.
  • Texting/Messaging: Who needs to move from a posted comment to a private relationship-building chat?
  • In person: Continue to meet up with people at networking events, vendor fairs, and general life activities.
• Consider 3-way conversations: 
  • If it's a fit, schedule video chats or calls with you, your prospect, and a peer or upline to go over questions or take the next step.

• Update your Connection List: 
  • Who needs a first-time connection? Identify your top 10 for this week.
  • Who is ready for some guiding conversations? Schedule time to engage with them. 
  • Who needs an invitation? Who have you been circling with guiding and connecting conversations? Invite them to take a look at the Pet Profile with you. 

Monthly 

• Connect with past customers: Give time to some caring conversations. 
  • Recent first orders: Who recently received their first order? Reach out via phone, messaging, or text to make sure all is well. If they have questions or need help with the satisfaction guarantee, have that caring conversation and build the relationship. 
  • 30/60 Day Customers: Who on your customer list ordered 30 days ago (or more) but have not placed another order? 
    • Reach out to see if they need help getting more of what their pets love or need. 
    • Remind them of the perks of putting an order on a recurring EZ Ship Cycle of their choice.
  • EZ Ship Customers: Check your reports for customers with EZ Ship orders scheduled to ship this month. Reach out and nurture the relationship: 
    • Do they still need the same items? 
    • Do they want to try a supplement solution that will solve an issue they haven't addressed yet?
    • Do they want to switch up their treat or pawPairing varieties?
    • Is the ship date good, or does it need to be moved up or out?