We've created a day-by-day content calendar and follow-up guide to make it easy for you to grow your business one day at a time.

10/1 It's International Coffee Day! ☕️ Create a fun post asking followers to share their coffee routine. It's a simple yet effective way to boost engagement on your social media. Use the caption below:

"I'm 100% a coffee person, and I occasionally change my coffee order. What do you usually get?"

10/1 It's also National Taco Day! Share this recipe and encourage your followers to try it with their pets.

Caption: Who says pets can’t celebrate National Taco Day? 🌮 Check out this pet-approved Waco Taco recipe, made with delicious pawTreats and pawPairings your fur baby will totally love.

#PetFriendlyRecipes #NationalTacoDay #PetSnacks #BringLoveHome

10/2 It's National Walk Your Dog Week! 🐕

Encourage pet parents to post or send photos of their dog walks and recommend products like Joint Support Plus to ease any discomfort their dogs may experience afterward.

Create a video reel with all the pictures they send you and post it to your social media. You can use this Canva template.

October is National Pet Obesity Awareness Month! Below are options to post to your story or feed.

10/3 Share this image with the suggested caption and add this blog link to your bio.

Caption: Is your fur baby overweight? There are a few tell-tale signs your pet’s put on a few pounds, but some aren’t so obvious.

Check out the link in my bio for all the info. you need to tell if your pet’s overweight, and how to help them!

#KeepPetsHealthy #OverweightPets #PetDiet #BringLoveHome

10/3 Share this image to your story and be sure to add the link to this blog post.

In your caption, make sure to add #NationalPetObesityAwareness #HealthypawTreePets and #BringLoveHome

Not sure how to add a link to a story? Watch this video.

10/4 Share this video with the suggested content or film a video of you making a cozy beverage for you and your fur baby.

Caption: My favorite thing about fall? All the cozy recipes! 🧡

I’ll be cozying up with my fur baby and making their favorite Winter Companion Kit: the ultimate cozy treat, made with pawTree’s Beef Bone Broth and Chicken Bone Broth.

It’s a nutritious, comforting treat I know your pet will love, too!

#FallRecipes #PetFriendlyRecipes #CozyComfyFall #BringLoveHome

10/5 Follow up on the Halloween Anxiety email sent out by pawTree today.

Create a video summary of one of our 5 Halloween Activities for Pets and Their Pet Parents blog post, positioning yourself as the resource. Ensure you use keywords from the blog in the caption when posting on social media.

End the video by announcing a chance to win $300 in pawTree food, treats, and supplements! Just dress up their pet and post on Instagram with #pawTreeHalloween.

Reminder: This is an Instagram-only contest!

10/6 It's World Smile Day! 😃

Send a picture of your pet smiling! You can use this conversation starter:

"Hey! It's World Smile Day, and I just had to share this adorable pic of [pet's name] that made my day!😊 "

10/7 Share this video with the suggested content.

Caption: Think your fur baby’s got the best Halloween costume? Enter for your pet the chance to win this year’s Halloween Costume Contest!

Here’s how to enter:

👉 Follow @pawTree on Instagram

👉 Post a pic of your pet in their costume and tag us

👉 Include #pawTreeHalloween2024 in your caption

We’ll be accepting entries until October 24th! 🎃

Video credit to @mayapolarbear

#PetCostumeContest #pawTreeHalloween2024 #SpookySeason #BringLoveHome

10/8 Share a pic or video of your cat with their go-to pawTree treats or supplements, and don’t forget to tag @pawTree so everyone can see!

Include your personal link in your story to help your friends spoil their cats too.

10/9 It's Pet Obesity Awareness Day.

Record a video of yourself talking about the key points you consider when maintaining your pet's weight. Use #HealthypawTreePets when you post it!

Key points to consider for the video:

• Partner With Your Veterinarian
• Feed Nutritionally Dense Food
• Follow Feeding Guidelines
• Exercise Daily
• Give Out Treats Mindfully

10/10 Share all of our yummy and healthy treats through stories on social media or text messages!

If you are sharing them on social media, make sure to add your link to each story!

Conversation Starter:

"Hey! Halloween is just around the corner, and since our fur babies are part of the fun too, I thought I'd share the limited-ingredient treats I use! 🎃 🐾  Take a look at the options."

10/11 Download the image and share!

Do you know a customer or prospect with a pet struggling with weight? Remind them how you can help!

10/12 Follow up on the ImmunoShroom™ email sent out by pawTree today.

Share any testimonials you have received from other companies about using ImmunoShroom™ for immune support!

Remember, 72% of customers trust a business more after reading positive reviews and testimonials.

Use this before and after template.

10/13 Share this image with the suggested caption.

Caption: 💚 They say when you love what you do, work doesn’t feel like work.

Tell me in the comments - what is it that you love about your work? And what inspires you to keep going? ✨

#Motivation #LoveWhatYouDo #EverydayInspo #BringLoveHome

10/14 It's National Dessert Day! Share our holiday guide with your followers to help them discover some sweet pet-friendly recipes for the season!

To share it effectively, use your lead generation replicated URL.

This URL allows people to access the holiday guide through a format that connects them to you, so be sure to include it when you post the guide to your story.

Your Personalized Lead Generation URL is in your back office. Copy and paste it into your post to direct your followers to the guide and generate leads!

10/15 Film a video of yourself talking about your top 3 highlights from this blog and post to your story!

10/16 It's Global Cat Day! Share this image with the suggested caption.

Caption: I’ll take any excuse to show off my purrrfect fur baby. 😸 In honor of Global Cat Day, tell me your favorite thing about your kitty in the comments! ❤️

#GlobalCatDay #PurrfectKitty #HappyHealthyCats #BringLoveHome

Option 2: It's also Bosses Day! Record a day in my life video. Share a behind-the-scenes look at what it's like to be your own boss as a petPro. Use this day to encourage others to consider joining the pawTree business community; seeing what others do throughout the day is always fun. Use #BossDay to engage more!

10/17 Follow up on the Pet Obesity Awareness email sent by pawTree.

Use our Dog Food Text Prompts to start the conversation with pet parents interested in their pet's weight. Don't forget to offer them our INTRO4U10/INTRO4U20 codes. The discount makes it even easier for them to try our premium products while supporting their pets' well-being.

10/18 Share this video with the suggested content or create a video similar to the one shown with your own fur baby.

Caption: We call them our fur babies for a reason.😅

I’d spoil them all day every day if I could. That’s why I treat them to pawTree’s nutritious and delicious snacks and supplements. 😉

Video credit to @mostlythedoodle

#PetParentThings #DogsRule #BringLoveHome #DogParentLife

10/19 Share this carousel with the suggested content.

Caption: 🛁 Have you tried pawTree’s new grooming line products?

Made with organic ingredients*, plus products for pets with sensitive skin, these grooming essentials have everything fur babies need to look and feel their best from head to tail!

*All grooming products are made with organic  ingredients excluding 'Tween Time Cleansing Wipes (Aloe & Chamomile)

#PetSpaDay #PetGrooming #HealthyShinyCoat #BringLoveHome

10/20 Share this video with the suggested caption or create a similar video of your pet eating their meal or snack with pawTree products and show them running, jumping, or excited and happy after eating.

Caption: It’s true: a healthy pet is a happy pet!

Help your fur babies feel their best with the most delicious, nutritious pet food, treats, and snacks from pawTree. 🐶😺

#HealthyPawTreePets  #HappyHealthyPets #GoodFoodGoodMood #BringLoveHome

10/21 Share this video or record a video of your fur baby playing fetch.

Caption: This is the best part of my day–getting off work and heading outside for a game of fetch with [pet's name]. 🐾 They can't get enough of it! What's your favorite time of day with your fur baby? #FetchDay

10/21 is also National Pets for Veterans Day. Look below for another posting option.

10/21 It's National Pets for Veterans Day! 

Today is the perfect day to highlight our partnership with Smoky Mountain Service Dogs!

Click each image to download and post to your stories or share via text!

10/22 Follow up on the Animal Safety & Protection email sent by pawTree.

Share our holiday guide with your followers to help them keep their pets safe and protected this season. Along with some sweet and yummy pet-friendly recipes, the guide offers tips to ensure their furry friends stay out of harm's way. When posting to your story, don't forget to include your Lead Generation Replicated URL!

This URL allows people to access the holiday guide through a format that connects them to you, so be sure to include it when you post the guide to your story.

Your Personalized Lead Generation URL is in your back office. Copy and paste it into your post to direct your followers to the guide and generate leads!

Today is Make a Dog's Day! Use this conversation starter to make connections:

"Hey, today is Make Your Dog's Day and I've got an awesome Holiday Guide to help you plan ahead and make this season extra special for your pup. Check it out! [include the replicated URL to the Lead Generation holiday page]" 

10/23 Share this image with the suggested content.

Caption: The best part about pawTree’s Freeze-Dried Raw Food?

There’s more than one way for pets to love them. 🙌

Check out our favorite ways to use our Freeze-Dried bites!

#pawTreats #FreezeDriedRawFood #PetFoodHacks #BringLoveHome

10/24 Post a photo of your pet in a Halloween costume, either from this year or previous holidays, with a trick-or-treating basket. If available, fill the trick-or-treating basket with pawTreats!

If posting on Instagram, be sure to follow and tag @pawtree and include #pawTreeHalloween2024 in your caption to enter our Halloween Costume Contest.

10/25 Share this video with the suggested content or film a similar video of your fur baby with their favorite pawTreats.

Caption: My fur baby’s favorite pawTreats lately? The all-new Soft & Chewy Meaty Bites! They can’t take their paws off this one. 😅

Tell me in the comments – which pawTreats is your fur baby loving?

And let me know if they’ve tried out the new Soft & Chewy Meaty Bites and Freeze-Dried Meatballs!

#pawTreats #FavoritePetFood #SnackTime #BringLoveHome

10/26 Share a carousel with pictures of you and your fur baby spending some quality time together doing fall activities.

Fall Activity Suggestions:

• Pumpkin Patch Visit
• Leaf Piles and Fetch
• Canine Costume Party
• Hiking / Camping
• Dog-Friendly Corn Mazes

10/27 Share this carousel with the suggested content.

Caption: Our pets only get a limited number of falls. 🍁🍂

That’s why we have to make the most of every season, and every moment with them.

Here are just a few ways to soak up every bit of fall fun with your fur baby. 👉

#PetFriendlyFallActivities #FallFun #MakingMemories #BringLoveHome

10/28 Share this image with the suggested content.

Caption: No tricks here, just tasty, better-for-them treats!

My fur babies and I love, love, love pawTreats for so many reasons. The biggest one? ⬇️

Unlike most pet treats on the market that are made up of empty calories and fillers, and are high in carbohydrates, pawTreats are made with REAL meat and complementary fruits and vegetables.

Yep, nothing spooky about that. 😉

#Halloween #NoTricksJustTreats #PetHealthyTreats #BringLoveHome

10/29 Follow up on the National Cat Day email sent by pawTree.

Share your favorite tips and products for spoiling cats on National Cat Day. Encourage followers to share their own tips, photos, or videos of their cats enjoying pawTree's cat products or toys!

Suggested Caption: National Cat Day comes with my favorite pawTree products. What are your cat's favorite products? Comment below, and if you want to know more about any of the ones I talk about, comment "🐱" and I'll reach out! #NationalCatDay

10/30 Share this image with the suggested content or film a video sharing a short story about a transformation that occurred when you took on a new challenge or overcame an obstacle.

Caption: If you can dream it, you can do it. ✨

A little reminder that no matter what your goals are, you have the power to make them come true.

#SelfMotivation #DreamBig #GoalGetter #BringLoveHome

10/31 Share this carousel with the suggested content.

Caption: Happy Halloween! 🎃👻

Whether you’re out trick-or-treating, or staying in watching all the scary movies with your fur baby – here’s to a spook-tacular night! 🧡

#Halloween #PetCostumes #PetFriendlyHalloween #BringLoveHome

Also, don't forget to remind your customers that this is the last day to enter to win the pawTree Halloween costume contest!

Conversation Starter:

"Hey! pawTree has a costume contest live on their Instagram @pawtree. You can win a lot of premium products and still have time to enter!"

Prefer a PDF version? We've got you covered!