Get Social This MonthÂ
& Start Some Conversations!
As your home office team, our mission is clear: equip you with the tools and resources needed to help you grow your customer base, build a solid prospect list, and foster meaningful connections that keep your customers coming back.
As your support, our strategies and communications are carefully crafted each month to support you. So, let’s take a look at what we've got in store for you this month and how you can make the most of these resources and communications.
Social Marketing Tips:Â October Edition
Marketing Announcements
New Tools:
Ingredient 101 Glossary
Our comprehensive glossary offers clear and detailed insights into the ingredients we use. Discover the purpose and benefits of each ingredient across our products, and empower pet parents with the knowledge they need to make informed choices. Share this transparency with confidence!
Take A Look Here!Lead Generation Page - Holiday Edition
With a holiday edition, this new lead generation page is designed to help you kickstart conversations, making it perfect for the festive season! It lets you capture prospects' information quickly while offering them a limited-time pawTree Holiday Gift Guide.
Guide to Using Lead Generation Tool Here!Â
Campaigns:
Golden Ticket
The search continues! Customers still have the opportunity to buy our NEW pawTreats in hopes of finding one of ten golden tickets, redeemable for $1,000 worth of pawTree products. So far, 5 golden tickets have been found, but there are still 5 remaining—keep searching for your chance to win!
Read Golden Ticket FAQs Here!Holiday Launch
We've curated new kits that make holiday prep a breeze. These thoughtfully crafted kits offer everything pet parents need to pamper their pets and celebrate the holidays! These kits are perfect for gifting or ensuring pets are included in the festivities, making it easy to spread the joy.
Read Holiday FAQs HereHalloween Costume Contest
It’s time for our annual Halloween Costume Contest—exclusively on Instagram! Encourage your customers to participate and let their pets steal the spotlight in the cutest or creepiest outfits. Whether they're trick-or-treating or just looking spooky, everyone can join in on the fun for a chance to win $300 in premium pet products!
Rules:
- Follow @pawtree on Instagram.
- Tag us and use #pawTreeHalloween on your fur baby’s costume post on Instagram.
Winner will be announced on October 31st, 2024.
Check Out Our Instagram Here!Â
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Order Drop Marketing Cards:
- Grooming Line & Holiday Marketing Card: With every pawTree purchase, customers receive a special card—one side showcasing our grooming line relaunch and the other highlighting our holiday kits. With a QR code for quick access to each category page!
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- Wild Alaskan Salmon & Pollock Oil Marketing Card: Sent to all customers who ordered the 15.5 oz bottle, letting them know that they are receiving two 8 oz. bottles.
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Share Blogs With Confidence
Knowing That When Customers Make a Purchase, It's On Your Replicated Site
Since blogs include links to specific products, we recommend that you share them exclusively with existing customers or registered prospects. This ensures that any purchases made will be attributed to you, as these individuals are already linked to your account.
Remember: Before making a purchase, your customers will always be asked to log in which always ensures they are on your replicated site.
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Take A Deep Breath, We’re Here To Help!
Not sure where to start? Whether you’re a seasoned petPro or just starting out, we’ve compiled a list of actionable marketing tips designed to support you in every facet of your business.
Use these as a springboard, and add your personal touch to ensure it speaks to your specific audience.
#1 Increase NPV
Keep Your Lead Generation Page Link Handy!
Use the Holiday Lead Generation Guide to connect with pet parents who need help preparing for holiday travel, hosting guests with pets, or handling festive events.
Create a short video summarizing one of the topics in the guide. End with a simple call to action like, "Want more tips to make this holiday season great for your fur babies? Let me know, and I’ll send you the link to the full guide!"
Pro Tip: Create a QR code linked to the Holiday Lead Generation Guide and keep it accessible! It’s a great way to capture leads and boost your holiday sales.
#2 Cross-Selling/Upselling
For customers who’ve already purchased Chillax™, now is the perfect time to suggest completing their pet’s calming routine with the All is Calm Kit. Since this kit also includes the Chillax to the Max™ CBD Bone, it provides an all-in-one solution to keep pets calm and stress-free during the holiday chaos.Â
Pro Tip: Review your back office reports to see which customers have previously purchased any calming pawTree products. Make sure to reach out to them via email using one of our seasonal templates!
Access our holiday text prompts to get inspired on how to start these conversations!Â
#3 Customer Care
Encourage your customers to participate in our exciting 2024 Halloween Costume Contest that happens on Instagram! Let them know their pets have the chance to win up to $300 in premium pawTree products. It's a fun way to engage with them during the holiday season!
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#4 Sponsoring
Record a quick video demonstrating how easy it is to sign up, and share your personal story of how becoming a petPro helped you cover holiday expenses or build a financial cushion.
For the holidays, encourage new petPros to start with a product pack—the ultimate holiday business starter. It’s a gift for themselves and their pets, packed with pawTree goodies at an incredible one-time discount.
Key Points to Highlight:
- Unboxing as Content: Create buzz by filming an unboxing video or going live to showcase the product pack.
- Hands-On Experience: Using the products fuels excitement and confidence to recommend pawTree to others.
- Holiday Gift for Them and Their Pets: Present the product pack as an early holiday gift, saving money on premium products while starting their business.
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#5 Seasonal Features
Share festive, visually appealing content to stay at the top of your audience's mind. Consistency is key!
Here are the assets to use:
- Holiday Sell Sheet: Showcase seasonal must-haves and special kits.
- Holiday Product Knowledge Cards: Add your personalized QR code and share easily.
- Coupon Codes: Customize with your QR code and info, then print.
- Canva Template
- Learn how to add your QR Code to Coupon Codes below:
-  You’ve Been Jingled Card: Fun and festive! Share with customers and prospects.
- Holiday Postcard: Send a personal touch, physically or digitally, to wish happy holidays while promoting pawTree gifts.
- Holiday Email Templates: Keep your communications festive and professional using ready-made templates from the library.
- Click each email template to download.
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Your Social Media Road Map!
We've created a day-by-day content calendar and follow-up guide to make it easy for you to grow your business one day at a time.
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Go here to find:
- Daily social media content recommendations
- Customer follow-up tips that layer with home office emails
- Tips for using recently posted company blogs to grow your customer base
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This Month's Marketing and Content Guide Join This Month's #hashtag Challenge!
Come play with us on Social Media!Â
New hashtag challenges are issued 1-2 times a month. These are a great way to challenge yourself to be more social AND engage with other petPros as they take the challenges with you.
- If you're wondering what #hashtag challenges are currently running - this is the place to find out!Â
- If you want to find some past #hashtags to follow and engage with - this is the place to find them. (They might even inspire your creative ideas to post now - even if the challenge is over!)
Ways to engage:Â
- Play along. Post content related to the hashtag challenge topic and use the #hashtag in your post content so we can find you and celebrate you.Â
- Network and engage. Follow the #hashtag themes to find other petPros playing along and like/comment on their posts to increase brand awareness.Â
Prizes:Â
As hashtag challenges are announced, we'll let you know if there are rewards planned for participating petPros.Â
This Month's Challenge:
10/1–10/31:
#HealthyPawTreePets
Celebrate National Pet Wellness Month with the #HealthyPawTreePets challenge! Show off your healthy, happy pawTree pet and share the wellness journey you’ve embarked on together. This is your chance to highlight the benefits of pawTree products and the steps you’re taking to ensure your pet’s well-being.
How To Participate:
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Create a Video or Post:Â Capture your healthy pawTree pet in action. Show us their vibrant energy, shiny coat, and the joy they bring to your life. Highlight any specific pawTree products that have contributed to their wellness.
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 Share Your Story: Talk about the wellness routine you’ve established for your pet. Include tips on diet, exercise, grooming, and overall care. Share any challenges you’ve overcome and the positive changes you’ve seen.
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Use the Hashtag and Tag us: Include #HealthyPawTreePets in your post and tag us @pawtree on social media so we can see and celebrate your pet’s wellness journey together.
We can't wait to see your entries and learn about the healthy habits that make your pawTree pet thrive. Your dedication to your pet’s well-being is an inspiration to the entire pawTree community. Let's celebrate National Pet Wellness Month together with the #HealthyPawTreePets challenge! The winner will be announced the first week of November and receive 500 pawPoints!
This challenge lasts from October 1st–31st.
